field
Guide
We don't just design places. We open them.
Field Guide Placemakers is an independent placemaking studio built around hospitality concepts: restaurants, hotels, and food & beverage, carried from first site walk through opening day and beyond. We bring that same full-lifecycle approach to retail and mixed-use projects, for developers, owners, operators, and CPG brands alike.
Concept, design, and creative direction get you to a beautiful space. We stay on for the part that actually makes it work: menus, training, operations, and the ongoing attention that keeps a place running the way it was meant to.
Rooted in the Hudson Valley. At work across Upstate New York, New York City, New England, California, and Florida.
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We've worked on Forbes-rated luxury properties, Michelin starred venues, New York Times Top 100 restaurants, independent neighborhood restaurants, food hall operations and bar programs, meal delivery services and shelf-stable CPG products.
Field Guide stays small on purpose: senior involvement on every engagement, from first site visit through opening day and beyond, with no account layers in between.